"I Love It Loud" is a heavy metal song by the American rock band Kiss. It was released on their 1982 album Creatures of the Night. It has proven to be a staple of the band's live show, being performed on almost every tour the band has done aside from the Reunion and Psycho Circus tours.

The track was written by bassist/vocalist Gene Simmons and guitarist Vincent Cusano, although some versions of the album mistakenly credit Paul Stanley and Cusano. Cusano had been working with songwriter Adam Mitchell when he discovered that Mitchell had connections to Kiss, and Cusano made it a point to meet Simmons through Mitchell. After meeting and exchanging phone numbers with Simmons, the two got together and wrote "I Love It Loud" in addition to another song called "Killer", which appeared on the Creatures album during the same writing session.

The song fades out, only to come back even louder, and then fades out a second time. This idea was taken from The Beatles' songs "Helter Skelter" and "Strawberry Fields Forever."

Released as a single in 1982, it was only the second Kiss single to feature a picture sleeve and marked the final Kiss single released on the Casablanca label. As a single, the song did not fare particularly well, failing to crack the Billboard Hot 100, although it did "bubble under" at #102. The song hit #45 on the RPM Singles Chart in Canada in March 1983.

A video was filmed which featured the band, then officially consisting of Simmons, guitarist/vocalist Paul Stanley, drummer Eric Carr and guitarist Ace Frehley, on stage performing the song while teenagers, watching them perform on television, are being hypnotized (or inspired) by their performance. Howard Marks, KISS's business manager from 1976 to 1988, stars as the father in the video.

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