"I Keep On Loving You" is a song recorded by American country music singer Reba McEntire. Written by Ronnie Dunn and Terry McBride, it is the third single from McEntire's studio album Keep On Loving You. The song was released to radio in February 2010 as her eighty-fourth chart single.

"I Keep On Loving You" was written by Ronnie Dunn of Brooks & Dunn, along with his frequent co-writing partner, former McBride & the Ride lead singer Terry McBride. In the song, the female narrator expresses patience with her partner after he has made mistakes, telling him that she "keep[s] on loving" him.

McEntire told The Boot that she identified with the song because of her long marriage to her manager, Narvel Blackstock, as well as Dunn's long marriage to his wife, Janine: "We have been through rough times and tough times and arguments, but we made up over and over again." Reba also performed this song on the Faith Hill special: Home for the Holidays, for people giving their love to tell their adopted kids to show how much they mean to them.

She performed the song at the 2010 ACM Awards.

The music video was directed by Michael Salomon, and premiered on CMT & GAC in March 2010. Mostly shot in black-and-white minus color shots of Reba singing, the video depicts a young bride and groom's wedding. She also portrays the bride's aunt. The bride's parents are played by Christian LeBlanc and Tracey E. Bregman (Michael and Lauren Baldwin from the CBS soap The Young & The Restless).

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