I Am Playr

I Am Playr
I Am Playr Official logo
Developer(s)	We R Interactive / Big Balls Productions
Platform(s)	Web / Unity / Adobe Flash
Release	March 21, 2011
Genre(s)	Sports game / Full motion video based game
Mode(s)	Single-player

I Am Playr is a first person association football video game with social network elements. It is available on the social–networking website Facebook. Jointly developed by WeRInteractive and Big Balls Productions, the gamer plays as a professional footballer in a first person perspective taking in events both on and off the football pitch featured full motion video cut scenes.

The main gameplay is in first person, with the player deciding the actions of the character on and off the football pitch who plays for the fictional football team "River Park F.C.". In–match gameplay consists of scrolling text before switching to the first person perspective as the player character gets chances on goal. Between games there is the opportunity to gain match fitness points by completing training exercises.

The season starts with the player character signing for River Park F.C., before moving on to the training ground to practise shooting skills. The in–game football show "Goal Mouth" also appears from time to time with Lee Dixon and Andy Townsend appearing as pundits. Virtual in–game items can improve the performance of the main character, in particular the three main statistics of accuracy, power and curl.

Revenue is generated by players purchasing equipment in game, and from brand sponsorship. Several professional footballers make a cameo appearance in the game, including former Manchester United striker Teddy Sheringham,Tottenham Hotspur's Aaron Lennon and Arsenal's Theo Walcott. In December new features were added including free kick practice with Gary McAllister and appearances from Mark Noble.