Based in | Norwich |
---|---|
Broadcast area | East Anglia |
First airdate | 27 October 1959 |
Closed | lost on-air identity on 27 October 2002 (now known as ITV at all times) |
Owned by | ITV plc |
Website | www |
Former logo | |
The first colour Anglia Television ident, used until 1988. The ident featured a statue of a knight on a horse rotating on a turntable. |
ITV Anglia, previously known as Anglia Television or Anglia, is the ITV franchise holder for the East of England. The station is based at Anglia House in Norwich, with regional news bureaux in Cambridge and Northampton. ITV Anglia is owned and operated by ITV plc under the licence name of ITV Broadcasting Limited.
ITV Anglia broadcasts to Norfolk, Suffolk, Essex, Cambridgeshire, Northamptonshire, Bedfordshire, northern Hertfordshire, northern Buckinghamshire, southern Lincolnshire, southern Rutland and a small part of southern Leicestershire.
Anglia Television launched on 27 October 1959 as an independent company serving the East of England. At launch, Anglia broadcast from the Mendlesham Transmitter. It was soon joined by Sandy Heath and then Belmont. Under the chairmanship of Aubrey Buxton the station soon established a reputation for producing excellent drama, through a deal with then-ITV London station Associated Rediffusion. Anglia also established the long-running nature documentary series Survival. During the early 1960s, Anglia looked toward the unserved portion of south-east England, which was to be served by a transmitter at Dover, as a logical extension to its eastern bailiwick – however, the ITA decided to hand this part of the country to Southern Television instead.
In 1973, the IBA planned to transfer the Belmont transmitter which served Lincolnshire, north Norfolk and parts of the East Midlands, away from Anglia to Yorkshire Television. The public protested against such a move, especially in parts of North Norfolk. Anglia decided not to publicly fight the IBA plans, after a board member had agreed to produce a film for the IBA explaining why Anglia should be allowed to keep hold of the Belmont transmitter. On 1 January 1974, the transmitter was transferred; due to this change, Anglia's profits were cut in half – from £2.2 million down to £1.29 million. However, by 1976 Anglia had managed to improve its operations, posting results of £1.47 million. Anglia described the improvement as "satisfactory", and its prospects were considered encouraging.