Private Limited Company | |
Founded | May 12, 2015 |
Headquarters | London, UK |
Area served
|
United Kingdom |
Products | Mobile Phones and Tariffs |
Website | idmobile.co.uk |
iD Mobile is a mobile virtual network operator (MVNO) operating in the United Kingdom as iD Mobile Limited, using the Three network. It is owned by Carphone Warehouse and was launched on 12 May 2015.
iD only offers 4G pay-monthly contracts for 12 or 24 months (with a handset) , monthly 30-day rolling or Pay-as-you-go SIM-only deals. These can either be bought online via the iD Mobile website, iD mobile telephone sales or in a Carphone Warehouse store.
iD mobile started their network with the advertising campaign of being "Personal, Flexible, Control and Fuss-free" as a tagline.
In 2016, iD Mobile used taglines "The network as individual as you are" and "#DoYourOwnThing". Advertising featured the Fletcher Street Urban Riding Club from north Philadelphia.