The IDF Spokesperson's Unit (Hebrew: דובר צה"ל, Dover Tsahal, abbr. Dotz) is the unit in the IDF Operations Directorate, responsible for information policy and media relations. The unit is led by the IDF Spokesperson, a brigadier general and member of the General Staff, and by the Deputy Spokesperson, a colonel. The current Spokesperson is Brig. Gen. Moti Almoz, who replaced in this position Yoav "Poli" Mordechai in October 2013.
The first IDF Spokesman was Lt. Col. Moshe Pearlman, a journalist and immigrant from Britain who was appointed in 1948 with the establishment of the State. After the first several years of activity, the IDF Spokesperson's office was upgraded to unit status, under the authority of the Military Intelligence Directorate of the IDF. It was further upgraded to a full brigade in 1973.
In 1979, Brigadier General Yaakov Even opened the film and photography departments in the IDF Spokesperson's Unit which in turn opened the first International School for Combat Journalism and Photography in 2007.
During the Gulf War in the 1990s, the IDF Spokesperson's Unit was repositioned to directly report to the IDF Chief of Staff. The head of the unit at the time, Brig. Gen. Nachman Shai, changed the unit's uniform tag to the one it has today. It was later placed under the Operations Directorate during changes to the army made in 2000. In the year 2006, the Chief of Staff concentrated the Spokesperson's Unit as the professional military authority in matters of public relations. Within this concentrated framework, new branches, fields, and positions were opened within the unit.
Despite its presence on the front lines since 1948, the unit has only suffered one combat fatality, Sergeant Lior Ziv, a photographer who was killed during military operations in 2003.
The IDF Spokesperson's Unit commonly use a member of their staff to address the media. Lt. Col. Peter Lerner of the IDF is currently employed by the unit when addressing British and English speaking news agencies, he was born and educated in London. [1]