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ICanServe Foundation

ICanServe Foundation, Inc.
Founded 1999
Founder Kara Magsanoc-Alikpala, Crisann Celdran, Becky Fuentes, Bet Lazatin
Focus "Early breast cancer detection"
Location
Area served
Philippines
Method Promotion of breast self-examination, clinical breast examination, mammography
Key people
Tang Singson, President and Lanie Eusebio, Executive Director
Website www.icanservefoundation.org

ICanServe Foundation, Inc., formerly Information on Breast Cancer and Other Services, is a non-stock, non-profit organization that advocates early breast cancer detection through breast self-examination. Based in Manila, Philippines, and co-founded in 1999 by journalist Kara Magsanoc-Alikpala, a breast cancer survivor, the advocacy group empowers women with breast cancer and women cancer-related information so they can have a voice in their own health care. Its mission is to arm women with breast care health and breast cancer information so they can make informed decisions about their health. It also provides access to special services that will help the breast cancer survivor recover and heal more effectively.

ICanServe is not a support group. Although ICanServe provides services to elevate the capabilities of and networks with support groups all over the Philippines, it does not itself conduct regular support group meetings nor does it provide services often expected from support groups such as private talks/seminars and medical/dental clinical missions. Volunteering and/or membership in ICanServe does not prevent volunteers/members from volunteering and/or membership in other organizations, associations, networks and support groups whose mandates or goals do not contradict ICanServe's mission of spreading information and hope.

1. Ating Dibdibin - the first community based breast cancer screening program in the Philippines; conducted under the auspices of the American Cancer Society and with a grant from Pfizer Foundation (USA) and Pfizer Foundation Philippines, Ating Dibdibin was first conducted in Marikina City, Metro Manila from June to December 2008; the project facilitates treatment of all women diagnosed with breast cancer during the screening period and aims to make the early detection program permanently included under the local government's health budget; Instructional videos on breast self-examination were produced for Ating Dibdibin (Take Your Breast Care to Heart) narrated by singer and actress Lea Salonga in English and actress Dawn Zulueta in Tagalog. A Visayan-language video was later produced, voiced by Cebu-born singer Raki Vega.

2. Silver Linings (2005, 2008, 2011) - national homecoming and educational forum for breast cancer survivors, their families and supporters

3. ICanServe handbook (1999, 2002) - a directory of services available to the breast cancer community in the Philippines, first published through a grant from Bristol Myers-Squibb (Phil), Inc.


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