IBT Media
 |
|
|
Type of site
|
Publication |
|---|---|
| Owner | Etienne Uzac, Johnathan Davis |
| Website | corp |
| Commercial | Yes |
| Launched | 2006 |
| Current status | Active |
IBT Media is an American global digital news organization with over 90 million monthly readers. It publishes the International Business Times and Newsweek, among others. IBT Media is headquartered in New York City, in the Hanover Square neighborhood of Lower Manhattan. As of 2014, the company posted revenue of about $21 million and generated a profit of about $500,000.
IBT Media has several brands that it has built organically through specialty vertical sites and also international editions.
IBT Media focuses on online publication, but relaunched the Newsweek print edition in 2014. It says its aims are to engage "a new generation of readers with content that speaks to their interests, analysis that serves their businesses, and insight to make sense of a globally connected world" and to foster global economic growth.
IBT Media also says that it tries "to use good Internet techniques in trying to uncover little things that are important, like SEC filings, unique data points, speeches business and political leaders give in the more obscure venues, and thinktank or NGO reports", and that it believes in the "second-minute story", where the all-important second-day story—the one that delivers context, analysis and explanation—is now in Internet time.
IBT Media says it is a privately held company, owned by Etienne Uzac and Johnathan Davis, has not received outside funding, and has grown with a focus on being an "efficient company", concentrating on the "revenue side as well as on the expenses".
It started in 2006, with personal savings, an SBA bank loan, and no input, financial or advisory, from VCs. It has been profitable since 2010.
It has also grown through the acquisition of Newsweek.
The company derives its profits primarily from advertising and has been profitable since 2010. It says it has recently undertaken new ventures to become a "multi-product global media group" and to diversify capital, including adopting Newsweek's subscription models across its properties, and launching a new business-to-business arm.
IBT Media had run on a proprietary content management system that it has built over several years. The company started to tie-in real-time analytics into the newsroom as early as 2010, and based on those results, optimize follow-up content, positioning, and editorial calendars to serve readers. Social feedback is also built into the newsroom.
...
Wikipedia