I-Mockery
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| Private company | |
| Industry | Humor |
| Founded | 1999 |
| Headquarters | California, USA |
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Key people
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Roger Barr: Founder & CEO Dr. Boogie, Jason Grunert & Max Burbank: Writers Louis Fernet-Leclair: Artist |
| Website | www.i-mockery.com |
I-Mockery is a pop culture humor site owned and operated by Roger Barr (aka: -RoG-) that has existed online in various forms since 1996. Before then, it was a printed periodical called Visionary Darkness. Free copies of Visionary Darkness were distributed in local high schools and record shops. It later became a web site on Geocities which housed a variety of humorous articles and rants. Barr also registered other sites on GeoCities under several aliases and made them all a part of the Visionary Darkness web site. After a few years of building up the popularity of these sites, Barr registered the I-Mockery.com domain name in August 1999 to house all of his humor sites under the same roof (and to avoid GeoCities' increasingly slow performance). The I-Mockery name was created as a spoof of all the corporate web sites that started with "I" or "E" at the time. The name loosely translates to Internet-Mockery.
Over the years the site has expanded greatly, but still continues to live up to its original slogan: "Dedicated to making a mockery out of all things adored by the general public. Dedicated to exposing people who take themselves far too seriously. Dedicated to giving due credit to works of genius that have never enjoyed the spotlight."
Halloween has become one of the things I-Mockery is best known for, primarily due to their feverish celebration of the holiday each year. The entire site is redecorated for Halloween and every new article that appears on the site during this time is related to the holiday. Each year, their Halloween celebration has gotten longer. In 2005, I-Mockery's Halloween season began on September 1, giving them a full two months to create nothing but Halloween-oriented pieces.
Halloween Collection contains reviews of horror movies, product features, the adventures of "Count Pop" and other spooky things, but it also has the staff's annual collaborative "Select Your Destiny" stories. These stories haven grown in size over the years (some well over 100 pages) and feature bizarre plots, loosely based on Halloween themes and the "Choose Your Own Adventure" children's books. Only one of the choices on each page will allow the protagonist to progress, the other choices lead to certain doom of some kind. The stories also often feature small flash games which must be completed in order to continue in the story. In addition to all of the aforementioned, I-Mockery's Halloween Collection also contains two other sub-sections: "The Halloween Grab Bag" and "The Greatest Moments in Horror Movie History".
As further proof of his Halloween fanaticism, Barr also founded ZombieWalk.com as a place where zombie walks and flash mobs could be organized. He also organized Richmond, Virginia's first annual Zombie Walk in 2005. He also plans on eventually filming an independent zombie movie.
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Wikipedia