Hyper (magazine)

Hyper

Hyper Issue 2 (January 1994)
Editor	Daniel Wilks
Categories	Video games
Frequency	Quarterly
Circulation	17,000
Publisher	Next Publishing Pty Ltd
First issue	December 1993
Company	Next Media Pty Ltd
Country	Australia
Language	English
Website	Hyper Magazine Forums
ISSN	1320-7458

Hyper is a multi-platform Australian video game magazine. Australia's longest running gaming magazine, it has been in publication since 1993. It is currently edited by Daniel Wilks.

Hyper's sister magazine is the PC game-oriented PC PowerPlay, also published by Next Media.

Hyper was launched in 1993 by Next Media with Stuart Clarke in the editor's seat. Clarke had previously edited Megazone, a multi-platform magazine published by Sega Ozisoft. When Clarke left Megazone and the title became defunct, he was asked by Next Media publisher, Phil Keir, to start a new multi-platform gaming magazine. Clarke recounted the events in Hyper's 100th issue:

"Just as I was starting to relax, Phil Keir, owner of Next Media and publisher of Rolling Stone, rang me at home one night to ask a few questions. Before I knew it he had asked me to set up a brand new games magazine - one that I created and controlled completely! So after a few nano-seconds of thought I said, 'Um, okay then'. One of the first decisions was to make it a true multi-format title, covering the best games on all platforms." - Stuart Clarke, February 2002 issue 100 of Hyper

On April 28, 2010, Hyper Magazine released its 200th issue. Daniel Wilks was the then editor of Hyper since 2007 and the 200th issue was his last. He then passed the baton onto deputy editor Darren Wells, after the success of the 200th issue release.

"I started on the magazine about six years ago, and during that time we had competition come and go, as well as all the horror stories and nay-saying that print was dead," says Wilks. "I'll admit there were a few times that I thought the end days may have been coming - especially during the peak of the GFC when every publishing company seemed to be shedding staff and magazines like it was going out of style, but I've always believed that the magazine could weather anything thrown at it. All of us who have worked on Hyper feel the same way. 200 is a pretty huge milestone for a magazine."

The launch issue of the magazine was created in two months with Clarke as editor, Andrew Humphreys as deputy editor, and Aaron Rogers as art director.

Despite numerous competitors entering the market at various stages, such as ACP's Gamestar, Australian GamePro, and the relaunched Megazone, all these titles folded within 12 months of launch while Hyper remained a strong title.

Since its inception, Hyper has developed and maintained a reputation for being independent and honest with its readers. It is known for its irreverent sense of humour and both entertaining and informative features, reviews, and previews.