Huisgenoot
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| Editor | Henriëtte Loubser |
|---|---|
| Categories | Celebrity, human interest, news |
| Frequency | Weekly |
| First issue | May, 1916 |
| Company | Media24 (Naspers) |
| Country | South Africa |
| Language | Afrikaans |
| Website | Huisgenoot |
Huisgenoot (Afrikaans for House Companion) is a weekly Afrikaans-language general interest family magazine. It has the highest circulation figures of any South African magazine and is followed by sister magazine YOU, its English-language version. A third magazine, Drum, is directed at the black market. The magazines have a combined circulation of about 550 000 copies a week. Henriëtte Loubser is the current editor of Huisgenoot.
It is estimated that more than two million people read Huisgenoot weekly. The magazine also has many brand extensions and a popular concert, Skouspel, was held at Sun City every year until 2014. Some of the best Afrikaans artists are heard and the most popular singers, actors and TV shows of the year are honoured with an award called Tempo. A yearly Skouspel concert is also held in Cape Town.Huisgenoot launched a few successful line extensions in 2010, including recipe and blockbuster titles.
In July 2012, the magazine also launched its first reality television show, in conjunction with the Afrikaans television channel kykNET. The show, titled Saktyd (Deadline), gave viewers insight into what it takes to produce South Africa's biggest magazine on a weekly basis, while challenging 13 new journalists to win the job of a lifetime at the magazine.
The magazine is published by Media24, a subsidiary company of Naspers publishing group. Content includes a mix of real-life drama, glamour, fashion and consumer affairs articles as well as recipes, crossword puzzles, home projects and sport. It has a children's and a teen section and at least one short story a week or a serial.
The magazine was founded as the monthly De Huisgenoot in 1916. The first magazine cost 6d (six pennies or five cents) and consisted of 26 pages. President Paul Kruger was on the cover and the main article was a life sketch on the president. The first advertisement for that issue was by Stuttafords.
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