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Howells (department store)


Coordinates: 51°28′48″N 3°10′41″W / 51.480°N 3.178°W / 51.480; -3.178

Howells (currently trading as House of Fraser) is a large department store located on St Mary Street in Cardiff, Wales. The store was established by James Howell in 1856. It was acquired by the House of Fraser group in 1972 and re-branded as House of Fraser in 2010.

James Howell's first step towards the present Howells department store began with the establishment of a shop under the Stuart Hall in The Hayes, a street near St Mary Street. From there the first part of the current store was built in the late-19th century, this part of the building includes an ornate facade that is visible on St Mary Street. In the 1920s a large and well-proportioned neoclassical extension was built up to the corner of St Mary Street and Heol-y-Cawl. A unique result of this extension was that Bethany Chapel, built on the site of an earlier chapel in 1865, was absorbed into the fabric of the building and its frontage was incorporated into the interior and is still visible in the store today, fronting onto the men's Aquascutum department.

The James Howell empire extended across Wharton Street, connected by a bridge, where a car showroom was built (now Cotswold Outdoor Ltd), and a funeral home was also established by the family on the St Mary Street side of the store. Both these businesses were short lived, and the car showroom was bought by rival David Morgan, who extended his store, and the premises of the funeral home became part of the store.


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