Howard Bloom
| Howard Bloom | |
|---|---|
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| Born |
June 25, 1943 Buffalo, New York, U.S. |
| Occupation | Author |
| Nationality | American |
| Subject | Sociology, Evolutionary Psychology |
| Website | |
| howardbloom |
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Howard Bloom (born June 25, 1943) is an American author. He was a publicist in the 1970s and 1980s for singers and bands such as Prince,Billy Joel, and Styx. In 1988 he became disabled with chronic fatigue syndrome. Since then, he has published three books on human evolution and group behavior, The Genius of the Beast, Global Brain, and The Lucifer Principle.
Bloom was born to a Jewish family in Buffalo, New York. He began his interest in science as early as ten years old, becoming fascinated in cosmology and microbiology. By sixteen, Bloom was working as an assistant researching the immune system at the Roswell Park Memorial Research Cancer Institute. Bloom graduated from New York University and at the age of twenty-five, veered from his scientific studies to work as an editor for a rock magazine. Bloom would go on to found one of the largest public relations firms in the music industry.
In 1974 Bloom was made head of public relations of ABC Records. He also was briefly head of Gulf+Western's music publicity department. In 1976, he founded The Howard Bloom Organization. In 1980 Bloom suggested to Prince and his management that he "aggressively pursue the rock and new wave audience ... Consequently, Prince's management put together a series of performances designed with racially mixed audiences in mind". He tutored the band Styx in how to appeal to "more staid magazines" such as the Wall Street Journal and People and so make them mainstream. He was hired by Columbia Records to make Billy Joel "more media friendly".
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