Hot Or Not
| Owner | Or Not Limited |
|---|---|
| Created by | James Hong and Jim Young |
| Website | hotornot.com |
| Alexa rank |
 50,650 (April 2014[update]) |
| Launched | October 2000 |
Hot or Not is a rating site that allows users to rate the attractiveness of photos submitted voluntarily by others. The site offers a matchmaking engine called 'Meet Me' and an extended profile feature called "Hotlists". The domain hotornot.com is currently owned by Hot Or Not Limited, and was previously owned by Avid Life Media. 'Hot or Not' was a significant influence on the people who went on to create the social media sites Facebook and YouTube.
Users would submit photographs of themselves to the site for the purpose of other users to rate said person's attractiveness on a scale of 1 - 10, with the cumulative average acting as the overall score for a given photograph.
The site was founded in October 2000 by James Hong and Jim Young, two friends and Silicon Valley-based engineers. Both graduated from the University of California, Berkeley in electrical engineering, with Young pursuing a Ph.D at the time. It was inspired by some other developers' ideas.
The site was a technical solution to a disagreement the founders had one day over a passing woman's attractiveness. The site was originally called "Am I Hot or Not". Within a week of launching, it had reached almost two million page views per day. Within a few months, the site was immediately behind CNET and NBCi on NetNielsen Rating's Top 25 advertising domains. To keep up with rising costs Hong and Young added a matchmaking component to their website called "Meet Me at Hot or Not", i.e. a system of range voting. The matchmaking service has been especially successful and the site continues to generate most of its revenue through subscriptions. In the December 2006 issue of Time magazine, the founders of YouTube stated that they originally set out to make a version of Hot or Not with Video before developing their more inclusive site. Mark Zuckerberg of Facebook similarly got his start by creating a Hot or Not type site called FaceMash, where he posted photos from Harvard's Facebook for the university's community to rate.
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