"Hood Gone Love It" is a song by American hip hop recording artist Jay Rock. It was released as the second single from his debut studio album Follow Me Home (2011). The song features Rock's Black Hippy cohort Kendrick Lamar and was produced by American production team J.U.S.T.I.C.E. League. It was also used in promotion for and included in the game Grand Theft Auto V. The song peaked on the US Billboard Bubbling Under R&B/Hip-Hop Singles at number 18.

After having performed the song for months while on tour, the full CDQ version of the song featuring Kendrick Lamar's verse was premiered on June 21, 2011. The song's production was handled by hip hop production team J.U.S.T.I.C.E. League.

In the song Jay Rock sketches a picture of hood life, while Lamar raps circles around the slow soul instrumental. Lamar also shouts out "Thug Life," a nod to his Tupac Shakur fandom, while he raps in knotty double time.

The song was included in a trailer for Grand Theft Auto V, profiling the character of Franklin Clinton. The song samples "Easy Days" by the Pointer Sisters. It was then additionally included on the Radio Los Santos station on the in-game radio.

"Hood Gone Love It" was met with generally positive reviews from music critics. Jeff Weiss of Los Angeles Times said, "Compton and Watts rappers rhyming about their roots and their version of old-time religion. But great rap is usually some variation of that theme. They make their own stories synonymous with their hood, and along the way, more than just the hood will love it. Andres Vasquez of HipHopDX called the song a "anthemic banger that any hood could appreciate."

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