Homies

Homies

Three Homies figurines: Fat Boy (front), the Wanderer (left), and Duckyboy (right)
Type	Figurines
Inventor	David Gonzales
Company	HomieShop LLC
Country	United States
Availability	1998–present
Materials	plastic
Official website

Homies are a series of two-inch plastic collectible figurines representing various Chicano Mexican American characters. The line of toys was created by David Gonzales and based on a comic strip that Gonzales created featuring a cast of characters from his youth. Introduced in the year 1998, Homies were initially sold in grocery store vending machines & have become a highly collectible item among people who love them, and have spawned many imitation toys.

Gonzales began drawing comics while he was in high school. His amateur comic strip was called The Adventures of Chico Loco, and the characters were based on "barrio guys," as Gonzales grew up on the tough streets of a poverty-ridden Mexican-American neighborhood. The main character, based on Gonzales himself, was called "Hollywood." The strip, which later changed its title to The Adventures of Hollywood, was picked up by Lowrider magazine and published monthly. More and more barrio characters from Gonzales' experiences were introduced to the public through the Hollywood strip — these became "Homies." (The word "homie" [from "homeboy"] is an African-American slang from the southern United States, meaning someone from "back home". In use in the West Coast Latino community for decades, the word "homie" has crossed over into the mainstream culture.)

Gonzales began drawing his humorous characters on T-shirts and other products, which he and his wife sold on local beach stands, swap meets, liquor stores, and eventually urban clothing stores.

In 1998, Gonzales released the first set of Homies figurines, initially sold in supermarket vending machines located in Chicano communities. The first series featured the male characters Eight Ball, Smiley, Big Loco, Droopy, Sapo, and Mr. Raza. The toys were widely popular, with the first series selling a million Homies figures in four months.

The figures caused controversy after their initial release as members of the Los Angeles Police Department argued that the "urban, inner-city Latino" figures glorified gang life. Law enforcement entities pressured retailers to stop selling Homies; as a result, many mainstream stores, such as Walmart and Safeway Inc., stopped selling the toys.