Coordinates: 34°28′47″N 120°19′31″W / 34.47972°N 120.32528°W
Hollister Ranch is 14,400 acres (58 km2) of fallow and fertile fields, mountains and valleys along the Pacific coast of California between Gaviota State Park and Point Conception. It was the site of some of the oldest known human settlements in the new world, the last "native" population of which was the Chumash. The Spanish Portolà expedition, first European land explorers of California, traveled along its coast in 1769. It became part of the extensive Spanish land grant known as Rancho Nuestra Señora del Refugio, operated by the family of José Francisco Ortega from 1794.
The land was purchased by William Welles Hollister after the Civil War as part of a large acquisition, the center of which was at Glen Annie, Tecolotito canyon. It continues to be privately owned, and is one of the last remaining undeveloped coastal areas in California. There have been conflicts over public access to coastal parts of the ranch for nearly 40 years. Beaches along the Ranch remain technically open to the public per California state law, but access is difficult because the ranch itself is protected private property.
A cattle ranch since the days of the Ortegas, Hollister Ranch is the fourth largest cattle ranch in Santa Barbara County having shipped over 1,500,000 pounds (680,000 kg) of beef in the summer of 2005. As a result of the Hollister Ranch Owners' Association CC&Rs, Santa Barbara County zoning and California's Agricultural Preserve Program, when fully built out, over 98% of the property will continue to be devoted to well managed and sensitive cattle grazing. Other benefits to Hollister Ranch owners as a result of the cattle operation include a reduced fuel load in the event of range fire and the tax benefits that result from adherence to the restrictions imposed by the Uniform Rules of the Agricultural Preserve. Relative to the land prices for parcels in Hollister Ranch, however, the cattle ranching is probably uneconomic, and may continue largely for the sake of fuel load management for fire protection, Agricultural Preserve tax consequences and aesthetic considerations.