Holland's Magazine
May 1920 issue of Holland's Magazine
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| Categories | Women's magazine |
|---|---|
| Frequency | Monthly |
| First issue | 1876 |
| Final issue | 1953 |
| Country | United States |
| Based in | Dallas |
| Language | English |
Holland's Magazine (originally known as Street's Weekly, also known as Holland's: The Magazine of the South) was a magazine published from 1876 to 1953. It was a women's magazine which published recipes, fashion tips, gardening tips, sewing patterns, non-fiction, and short fiction. It was known for being a vehicle for social change and was influential in securing the passage of Texas' Pure Food law.
From its founding in 1876 until its 23rd volume in 1905 the magazine was Street's Weekly and published weekly. Beginning with its 24th volume in 1905 it published monthly under a new name.
In 1905 F. P. Holland changed the name of Street's Weekly to Holland's Magazine and moved its headquarters to Dallas, Texas. Holland's became a monthly magazine, with page sizes measuring 15 by 11 inches (38 cm × 28 cm) and a full color cover. Roughly 40% of the magazine's contents were advertising. At ten cents an issue, it was more affordable than comparable magazines of the time.
The magazine campaigned for social change and improved living conditions. It campaigned for a pure food law in Texas in 1906, which the state legislature passed in 1907. In 1911 it supported the establishment of community recreation and social centers in small towns and rural communities. It sponsored "cleanest town" contests and contests for community development and "beautification". In 1924 Holland's campaigned for the protection of Texas wildlife and in 1925 a wildlife protection act was passed by the Texas legislature. In 1927 Charles Campbell wrote a series of articles and gave lectures on the use of natural predators to control mosquitos. By the end of the 1920s Holland's had the largest circulation of any magazine of its type in the south.
In 1926 the name of the magazine was changed to Holland's: The Magazine of the South.
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