High concept

High-concept is a type of artistic work that can be easily pitched with a succinctly stated premise. It can be contrasted with low-concept, which is more concerned with character development and other subtleties that are not as easily summarized. The origin of the term is disputed.

High-concept narratives are typically characterised by an overarching "what if?" scenario that acts as a catalyst for the following events. Often, the most popular summer blockbuster movies are built on a high-concept idea, such as "what if we could clone dinosaurs?", as in Jurassic Park.

However, it is important to differentiate a high-concept narrative from an analogous narrative. In the case of the latter, a high-concept story may be employed to allow commentary on an implicit subtext. A prime example of this might be George Orwell's Nineteen Eighty-Four, which asks, "What if we lived in a future of totalitarian government?" while simultaneously generating social comment and critique aimed at Orwell's own (real world) contemporary society. Similarly, the Gene Roddenberry sci-fi series Star Trek went beyond the high-concept storytelling of a futurist starship crew, by addressing 20th century social issues in a hypothetical and defamiliarising context. Planet of the Apes (1968) likewise engages in social commentary regarding race relations and other topics from modern human society via the lens of the ape civilization, in part as a response by screenplay co-writer Rod Serling to his experiences of anti-semitism.

The term is also applied, often disparagingly, to films that are pitched and developed almost entirely upon an engaging high-concept premise with broad appeal, rather than standing upon complex character study, cinematography, or other strengths that relate more to the artistic execution of a production. Extreme examples of high-concept films are Snakes on a Plane and Hobo with a Shotgun, which describe their entire premises in their titles.

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