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Hero (Better Call Saul)

"Hero"
Better Call Saul episode
Episode no. Season 1
Episode 4
Directed by Colin Bucksey
Written by Gennifer Hutchison
Original air date February 23, 2015 (2015-02-23)
Running time 47 minutes
Guest appearance(s)
Episode chronology
← Previous
"Nacho"
Next →
"Alpine Shepherd Boy"
List of Better Call Saul episodes

"Hero" is the fourth episode of the first season of the AMC television series Better Call Saul, the spinoff series of Breaking Bad. The episode aired on February 23, 2015.

The episode begins some time in the past, as Jimmy and an unidentified companion leave a bar. In an alley, they discover a wallet with cash, and nearby a barely conscious drunk man. The companion takes the cash, and Jimmy takes the man's Rolex watch and estimates it is worth more than his wallet, leading his companion to trade the found money plus some additional cash of his own in exchange for the watch. After the companion takes off, it is revealed that the whole incident was a scam organized by Jimmy and the "unconscious" man. The two then return to Jimmy's residence and congratulate each other.

In the present, the Kettlemans offer Jimmy a bribe if he does not reveal they stole the $1.6 million. Jimmy instead gives them the option of them hiring him as their lawyer, but the Kettlemans refuse. The next day, Jimmy thanks Mike for his assistance in solving the predicament. After Nacho is released from police custody, he accuses Jimmy of warning the Kettlemans and says he will face "consequences." Jimmy rebuts by implying that he warned the family for the children's sake, and that given Nacho's sloppiness he should be grateful for any warning as it saved him.

Back at his office at the salon, it is revealed that Jimmy took the Kettlemans' bribe. Jimmy cooks his books to make it look like the money was legitimate fees for his services and spends the money on a makeover and billboard advertisement which shares obvious and deliberate similarities with Chuck's law firm, Hamlin Hamlin & McGill, presumably out of spite. Kim confronts Jimmy over the imitation, and Howard Hamlin brings Jimmy to court over the trademark infringement, in which he is ordered to have the advertisement removed within 48 hours.

After failing to convince any news outlets to cover his predicament as a human interest story, Jimmy organizes a video plea, calling for sympathy to his situation, using a freelance media team. During filming, however, the worker removing the advertisement slips and falls, held on only by his harness. Jimmy pulls the worker to safety while the public watches and records. It is revealed that the accident was staged by Jimmy as a publicity stunt. Howard and Kim, watching the news, see through the ruse instantly. Due to his newfound popularity, Jimmy receives numerous new consultations.


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