Herald Square Theatre

Herald Square Theatre

Herald Square Theatre in 1907
Address	1331 Broadway New York City United States
Type	Broadway
Capacity	1150
Construction
Closed	1914 (1914)
Demolished	1915
Years active	1883 - 1914
Architect	Rose & Stone

The Herald Square Theatre was a Broadway theatre in New York City, built in 1883 and closed in 1914.

The Park Theatre opened in 1883. Actor Charles E. Evans, retiring from the stage with cash in hand from the long-running success of A Parlor Match, refurbished the prior Harrigan's Park Theatre as the Herald Square Theatre in 1894. It stood at 1331 Broadway, designed by architects Rose & Stone with about 1150 seats, and with its interior furnished by the interior of the nearby Booth's Theatre, which was being demolished. Lee Shubert took over the lease of the theatre in 1900, making it the first Broadway theatre owned by The Shubert Organization.

Partially destroyed by fire and rebuilt, in 1911 it became "the first New York theatre to be converted into a silent movie house", but it was demolished only three years later, as the Garment District expanded, and the Broadway theater district migrated north of 40th Street.

The theatre offered a variety of entertainment, from plays, like Shaw's Arms and the Man (1894), to Edwardian musical comedies, like The Girl from Kay's (1903–1904) and The Girl Behind the Counter (1907–1908), to operetta, like Reginald De Koven and Harry B. Smith's Rob Roy. It saw the first performance of the George M. Cohan song "You're a Grand Old Flag" in 1906, and it was also where William Randolph Hearst first saw and met his wife Millicent Willson during her appearance as a "bicycle girl" in 1897.