"Heavy Rotation" (ヘビーローテーション^?, Hebī Rōtēshon) is Japanese idol group AKB48's 17th single, released on August 18, 2010. The video was directed by photographer and movie producer Mika Ninagawa. The title song of this single, widely known as "Hebirote" (ヘビロテ^?, Hebīrōtē), was a huge karaoke hit and lead the respective JOYSOUND charts for 43 weeks.

The group's previous single, "Ponytail to Shushu", contained tickets in which buyers would vote for a member that would participate in the title track for "Heavy Rotation". The winner of AKB48's 2010 general election was member Yuko Oshima, who became the center for the single. She was followed by Atsuko Maeda, Mariko Shinoda, Tomomi Itano and Mayu Watanabe. Oshima was the cover girl for the Type B single, while the next three ranking members in the poll were featured on the Type A cover.

Three of the four songs found on the single were used in television commercial campaigns: "Heavy Rotation" in commercials for confectionist UHA Kakuto's Puccho candies, "Lucky Seven" for 7-Eleven and "Yasai Sisters" for a campaign by vegetable juice producers Kagome. "Namida no See-Saw Game" was used as the ending theme song for AKB48's variety show, AKB600sec..

Center : Yuko Oshima

Ishida has only appeared on behalf of Ono in the PV.

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