A heat map (or heatmap) is a graphical representation of data where the individual values contained in a matrix are represented as colors. The term 'heat map' was originally coined and trademarked by software designer Cormac Kinney in 1991, to describe a 2D display depicting financial market information, though similar plots such as shading matrices have existed for over a century.
The company that acquired Kinney's invention in 2003 unintentionally allowed the trademark to lapse.
Heat maps originated in 2D displays of the values in a data matrix. Larger values were represented by small dark gray or black squares (pixels) and smaller values by lighter squares. Loua (1873) used a shading matrix to visualize social statistics across the districts of Paris. Sneath (1957) displayed the results of a cluster analysis by permuting the rows and the columns of a matrix to place similar values near each other according to the clustering. Jacques Bertin used a similar representation to display data that conformed to a Guttman scale. The idea for joining cluster trees to the rows and columns of the data matrix originated with Robert Ling in 1973. Ling used overstruck printer characters to represent different shades of gray, one character-width per pixel. Leland Wilkinson developed the first computer program in 1994 (SYSTAT) to produce cluster heat maps with high-resolution color graphics. The Eisen et al. display shown in the figure is a replication of the earlier SYSTAT design.
There are different kinds of heat maps:
There are many different color schemes that can be used to illustrate the heatmap, with perceptual advantages and disadvantages for each. Rainbow colormaps are often used, as humans can perceive more shades of color than they can of gray, and this would purportedly increase the amount of detail perceivable in the image. However, this is discouraged by many in the scientific community, for the following reasons: