Hawnay Troof | |
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Origin | Oakland, California, U.S. |
Genres | Electronic, indie |
Years active | 2001–present |
Labels | Retard Disco, Southern Records |
Website | www |
Members | Vice Cooler |
Hawnay Troof is the electronic indie solo project of Vice Cooler formed in late 2001.
Regardless of the band's American punk and electronic background, many untraditional ideas have been incorporated into its sound. Combining many elements of pop, dance-punk, electronica, soul, noise music and club lyrically covering an array of subjects such as relationships, politics, death, celebration, and tragedy. In the past Cooler has cited his daily life as his main muse. According to Cooler the purpose of the band has always been to create a unity for people through music. Since the band's inception, this has been executed by a number of live shows and records. Unifying past language barriers, the band has performed in many strange places throughout the world and put out a handful of albums to a positive response.
In 2001 a teenage Vice Cooler and friend wanted to go to a show that they couldn't afford. A plan was devised to start a band that afternoon and pose as a band during load in. They wrote the music in one afternoon and loaded in equipment to the venue. No one asked any questions so they did a guerilla style set next to the coke machines and merchandise table during the show. Word spread fast and Vice Coolers antics began to precede him. Despite having played only a handful of shows, he was invited to play similar guerilla-style sets opening for the likes of Quintron and Miss Pussycat, Coachwhips, Glass Candy, Lightning Bolt, Bratmobile, Gravy Train!!!!, and Stereo Total with nothing but a self released cdr to sell.
Eventually Cooler relocated to Oakland, California and continued to perform. He quickly became friends with Drew Daniel (of Soft Pink Truth and Matmos), Allison Wolfe, and Jenny Hoyston; all of which would appear later on future live performances and/ or recordings. While playing a show in LA that summer he caught the attention of the label Retard Disco who asked him to make a record for them. The result was his 2003 debut Get Up: Resolution Love!, a low fidelity, self-produced, dance record. With its militantly minimal sound, little more was used than the human voice and the limited pre sets on his computer (with the exception to the Drew Daniel produced "Gut A Cop" and "Til We're Numb"). Get Up caught the ears of Numbers,Rogue Wave, and the well-known indie band Mates Of State, who all invited him on tour with them. After going on the road with all three he was exposed to many new fans, though it was a very unlikely pairing.