Hawaiian Punch
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| Product type | Beverage |
|---|---|
| Owner | Dr Pepper Snapple Group, Inc |
| Country | United States |
| Introduced | 1934 |
| Website | www |
Hawaiian Punch is a brand of fruit punch drinks containing 5% fruit juice owned by Dr Pepper Snapple Group, Inc. (DPS).
The name comes from the source of the original recipe's main ingredients. The original formulation of Hawaiian Punch was composed of 7 fruit flavors: apple, apricot, guava, orange, papaya, passion fruit, and pineapple.
Hawaiian Punch was created in 1934 by A.W. Leo, Tom Yates and Ralph Harrison as an ice cream topping in a converted garage in Fullerton, California, and customers later discovered that it made an appealing drink when mixed with water. Yates and Harrison formed Pacific Hawaiian Products to produce the beverage.
R. J. Reynolds Tobacco Company bought Pacific Hawaiian in 1962. Procter & Gamble bought Hawaiian Punch from Del Monte Foods, spin off from RJR Nabisco in 1989, in 1990. Procter & Gamble sold Hawaiian Punch to Cadbury Schweppes in 1999. Dr Pepper Snapple was spun off from Cadbury Schweppes in 2008.
In 1962, the Atherton-Privett ad agency created a 20-second commercial to advertise Hawaiian Punch drink. The commercial was produced by John Urie and Associates in Hollywood, Jean Guy Jacques was the director. Bob Guidi and John Urie designed the two characters, Punchy and Oaf. Ross Martin did Punchy's voice, "Hey! How 'bout a nice Hawaiian Punch?" and John Urie did Oaf's line, "Sure". Rod Scribner animated the commercials. Sam Cornell also worked on the later versions. Oaf never learned to say "No" and he was always pounded to the ground. The commercial ended with Punchy leaning on a can of Hawaiian Punch, saying, "Wasn't that a refreshing commercial?" The commercial won many awards. After airing in February 1962 on The Tonight Show with Jack Paar, the Punchy commercial was so special that Jack Paar said "Let's play that again... the second time is free."
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