The album was written, produced and engineered by William Control. It was mixed by Justin Armstrong and William Control at Robert Lang Studios in Seattle in July 2008.

The album is a concept album that follows a man named William Control on the last day before he kills himself. Speaking to Kerrang! in 2009, Francis said:

That came out of some serious desperation and hopelessness. Being on the road for five years had worn me down. I’d literally been home for three months in those five years and there were internal problems within Aiden that, coupled with some things that were going in my personal life, meant I snapped and had a breakdown. I went home and wrote some songs that didn’t really fit Aiden. We’re a punk rock band who like horror films… and those were more electronic and dark. I showed them to the label and they liked them so I put together William Control as a solo project and that album came together pretty quickly as a therapeutic outlet.

The single "Beautiful Loser" was released on iTunes on September 30, 2008. On November 4, a music video directed by Kevin McVey was released. In February and March 2009, the band supported Escape the Fate on their headlining tour in the U.S.

All tracks written by William Control, except where noted.

All credits adapted from liner notes.

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Wikipedia