Hard Knock TV
The current logo for Hard Knock TV
(since 2005) |
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Type of site
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Online magazine, Youtube Channel |
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| Available in | English |
| Owner | Nick Huff Barili |
| Editor | Nick Huff Barili |
| Website | www |
| Launched | 2005 |
| Current status | Active |
Hard Knock TV is a premier multi-platform video production and entertainment company founded in 2005 by Nick Huff Barili. The LA-based media outlet reports on Hip-Hop and urban music, culture, sports and lifestyle news via in-depth video interviews and long-length editorial features.
As a fifteen-year veteran in the music industry, Nick Huff Barili recognized the need for credible in-depth coverage of Hip-Hop culture and the emergence of new media, and set to launch Hard Knock TV as the first Hip-Hop show on YouTube. He originally pitched the idea of starting a web-based video series to a large agency in Los Angeles, but they assured him that people would prefer to watch content on television, rather than on the internet. Despite the feedback, Nick Huff Barili decided to launch Hard Knock TV independently on YouTube. Hard Knock TV initially gained notoriety for discovering and interviewing emerging talent in the Los Angeles area, one of which being K-Dot (now known as Kendrick Lamar). Hard Knock TV's video content en masse currently has over 70-million views, and it's YouTube channel has over 140 thousand subscribers.
Hard Knock TV’s trademark is providing quality, in-depth interviews with Hip-Hops biggest and brightest stars, as well producers and industry influencers. The most viewed interviews on Hard Knock TV's YouTube channel feature Wiz Khalifa, Kendrick Lamar, J. Cole, Macklemore, A$AP Rocky, Big Sean, Tyga, Childish Gambino, Common, Tech N9ne, Game, E-40, Ice Cube, Jay Electronica, Jhene Aiko, TI, 50 Cent, and Mac Miller. While the in-depth video interviews are Hard Knock’s crown jewel, Hard Knock TV also publishes written interviews and music news on their website. Some of the artists interviewed for written features include Dilated People, Lil Bibby, DJ Mustard, Sir Michael Rocks, Audio Push, Fashawn, Jarren Benton, Killer Mike, Thurz, G-Eazy, and many more.
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