Hans Hulsbosch

Hans Hulsbosch is an Australian brand designer, responsible for the development of many of Australia's leading identities including Qantas, Woolworths.and Virgin Australia. In 1982, he pioneered the concept of combining brand, brand strategy and product development.

Hulsbosch was born in Valkenswaard in The Netherlands. He studied at the School of Graphic Design, Eindhoven and was offered his first job as a packaging designer at Willem II cigars. In the early 1970's he moved to Amsterdam, where he worked for the design group Ten Cate Bergmans and advertising agency Leo Burnett. In 1975 he and his wife moved to Wellington, New Zealand, where he worked for several advertising agencies. In 1979 he moved to Sydney, Australia, and became creative director for advertising agency Clemenger BBDO, for whom he created the Tia Maria Golden Brown television ad which became a global campaignand the Hoover 10second television campaign. He opened his own brand design company in 1982.

In the late 1970's and early 1980's Hulsbosch pioneered the concept of branding in Australia, being the first to combine brand strategy, brand identity and brand management. His first client was Qantas followed by Sitmar Cruises. He has created many of Australia's iconic brands such as the Qantas 'flying kangaroo', Woolworths, ABC Kids, Taronga Zoo, The MLC 'Nest Egg', Perpetual, The Australian Ballet, Free TV Australia, Football Federation of Australia, P&O, Nylex and Foxtel. He and his company have also designed many of Australia's leading packaging brands such as 'Thins' for Arnotts, 'Windex' and 'Toilet Duck' for SC Johnson, 'Dettol', 'UV Triple Guard', 'Exit Mould' and 'Disprin' for Reckitt Benkiser, 'Kleenex Tissues' and 'Huggies' for Kimberly-Clark, and 'Wild Oats' for Oatley Family Wines.

Hulsbosch has also created identities for pro bono clients such as Taronga and Dubbo Zoo, The University of Sydney, The Children's Medical Research institute, The Kidney Foundation, Meals On Wheels, The Bobby Goldsmith Foundation and The McGrath Foundation.

...
Wikipedia