H. K. McCann Co.
 |
|
| Subsidiary | |
| Industry | Advertising, Marketing |
| Founded | 1902 (Erickson) 1912 (H. K. McCann) 1930 (merger) |
| Headquarters | U.S. |
| Parent | Interpublic Group |
| Website | www.mccann.com |
McCann is a global advertising agency network, with offices in 120 countries. McCann is a subsidiary of the Interpublic Group of Companies, one of the four large holding companies in the advertising industry.
McCann Erickson is part of McCann Worldgroup, which also includes planning and buying agency Universal McCann, direct/interactive web marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Healthcare Worldwide, branding firm FutureBrand, and public-relations and strategic-communications agency Weber Shandwick. McCann Erickson was named "Global Agency of the Year" by Adweek in 1998, 1999, and 2000.
McCann Erickson created Coca-Cola's "It's The Real Thing" slogan and ad campaign, including the famous 1971 "Hilltop" ad, which featured the "I'd Like to Buy the World a Coke" jingle. The song for the commercial was recorded by The New Seekers, and first aired as a radio ad before being made into a television commercial. The song was rerecorded for commercial release as I'd Like to Teach the World to Sing (In Perfect Harmony). McCann Erickson also developed the "Army Strong" campaign for the United States Army. The company also developed the MasterCard commercial saying "There are some things money can't buy. For everything else, there's MasterCard", as well as the Rice-a-Roni jingle (based on a 1923 song, "Barney Google"). McCann Erickson also developed the Gold Blend couple advertisements for Nescafé, which aired from 1987 to 1993.
In the AMC series Mad Men, an executive at McCann Erickson is introduced in Season 1 as showing great interest in poaching Don Draper away from Sterling Cooper. This attempt is ultimately unsuccessful but McCann would feature as a background adversary to Sterling Cooper for most of the series. Sterling Cooper and its parent company, Putnam, Powell and Lowe, are acquired by McCann, leading Don Draper to help start a new agency rather than be part of what he calls a "sausage factory." Responding to the show, the ad company bought space in Adweek, Brandweek, and Mediaweek headlined "Welcome, Sterling Cooper" and signed "Your friends at McCann Erickson".Later in the series,Roger Sterling negotiates the sale of 51% of Sterling Cooper & Partners to McCann as an independent subsidiary, but McCann subsequently swallows up the company and consolidates it into its much larger business. The series ended with the landmark Hilltop ad for Coca-Cola made by McCann Erickson.
...
Wikipedia