Guy T. O. Hollyday
| Guy Hollyday | |
|---|---|
| Cause of death | pneumonia |
| Alma mater | Johns Hopkins University |
| Known for | Commissioner of the Federal Housing Administration |
| Home town | Sparks, Maryland |
| Spouse(s) | Louise Este Fisher |
| Children | Guy T. Hollyday, Este Fisher Hollyday, Louise E. Hollyday II |
Guy T. O. Hollyday (1893–1991) was an American proponent of urban housing renewal.
Hollyday graduated from Boys' Latin School of Maryland in 1910 and Johns Hopkins University in 1914. Prior to World War I, he served as the assistant secretary of the Maryland League for National Defense, then served in the Maryland National Guard as a cavalry unit officer. He returned from war and married Louise Este Fisher in 1926.
Hollyday started with the Roland Park Company in 1926 leaving in 1932. In 1930, he became the president of the Real Estate Board of Baltimore followed by the Mortgage Bankers Association of America. During this time he also became chairman of the national title underwriters section of the American Title Association. He also worked as vice president of the Key Realty company from 1932-1935. Hollyday started in the Mortgage business with the Washington D.C. based Randall H. Hagner Co from 1935-1944. In 1936, Hollyday brought in a young future developer, James Rouse from Easton Maryland who proposed a FHA mortgage department to back loans in high-risk markets. He would remain a partner in the interest that would become the nationwide mall and land development firm, the Rouse Company. In the last months before WWII, the Citizen's Planning and Housing Association was formed by Francis Morton, a Sunday School Student of Hollyday.
In 1944, Hollyday became the president of the Title Guarantee and Trust Co. He became the chair of the Baltimore Zoning Committee. He formed Fight Blight Inc, to provide FHA backed loans to property owners that failed to meet the new codes he initiated under the zoning board. Hollyday became the vice president of American Council to Improve Our Neighborhoods (ACTION), in 1951 which marketed public-private housing initiatives as The Baltimore Plan. Despite limited success, the for-profit public-private initiative was taken on by the Eisenhower administration to reduce federal public housing costs. Hollyday was appointed to the head of the Federal Housing Administration from 1953-1954 during the Eisenhower administration. After a year as FHA head, Hollyday was replaced by Albert M. Cole who charged that Hollyday has lost over 75 million in Federal housing dollars to "fleecing" and "viciously sharp practices." Over 251 federal loans were given to construction companies far above the actual construction expense.
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