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Guten Tag (song)

"Guten Tag"
Guten tag single.jpg
Single by Wir sind Helden
from the album Die Reklamation
B-side See Below
Released November 18, 2002 (EP)
February 3, 2003 (Single)
Format CD single, EP
Recorded 2002, Freundenhaus Studios, Berlin
Genre Pop, Rock
Length 3:36
Label EMI
Writer(s) Judith Holofernes
Jean-Michel Tourette
Pola Roy
Producer(s) Patrik Majer
Wir sind Helden singles chronology
Guten Tag
(2002)
Müssen Nur Wollen
(2003)
Audio sample
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Alternative cover
EP cover

“Guten Tag” is a 2002 song by German band Wir sind Helden. It was first released on an EP of the same title in 2002 and one year later as the first single of their debut album Die Reklamation. It was composed by Jean-Michel Tourette, Judith Holofernes and Pola Roy while the lyrics were written by Holofernes. The title is German for good day.

“Guten Tag” criticises commodification. In the lyrics, Holofernes tells a story in which she was blinded by the glittering world of consumption making her want everything she sees and changing her life for them (“Meine Stimme gegen ein Mobiltelefon, meine Fäuste gegen eure Nagelpflegelotion.../My voice for a mobile phone, my fists for your manicure lotion...”). These statements are all paradoxes as she always offers parts of her body or life she would need to have to use the products she demands. However, in the refrain, she soon realises that all theses things do not make her happy after all which makes her demand her life back (“An dem Produkt ist was kaputt - das ist die Reklamation/There is something wrong with this product - this is the complaint”). “The complaint” would also be the title of the album the single is taken from. Informally, the song itself is also referred to by this name.

Guten Tag, guten Tag ich will mein Leben zurück
Ich tausch nicht mehr, ich will mein Leben zurück
Guten Tag, ich gebe zu ich war am Anfang entzückt
Aber euer Leben zwickt und drückt nur dann nicht wenn man sich bückt
Guten Tag!

Hello, hello, I want my life back
I'm not swapping any more, I want my life back
Hello, I'll admit at first I was delighted
But your life itches and twitches unless you bend over
Hello!

The music video does not directly reflect the content of the song but shows the band's way to the first album in an ironic way. The whole clip is shown as a comic strip and at the beginning it presents Wir sind Helden as a teen band (their ages are indicated as 16, 18, 14) during their rehearsals. Judith announces that she has just written a song, which is “Guten Tag” and the other band members love it. While the band plays the music, a stereotyped record producer enters the room saying “That is fresh!” while he thinks “Criticism of consumption + sex = €”. He offers them a record contract but they first turn it down (Mark Tavassol says “The music industry sucks”). Later, they accept it after all getting blinded by their expectations of the show business. The music video can be seen as an answer to the critics who stated that criticism of commodification is never authentic when commercially released.


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