The Gumball 3000 is an annual British 3,000-mile (4,800 km) international celebrity motor rally which takes place on public roads. It was started in 1999 by Maximillion Cooper, with the idea to combine cars, music, fashion and entertainment.
The Gumball 3000 has received criticism. Two pensioners died in an accident in Macedonia in 2007 after their car was hit by a Gumball rally driver. Participants have been stopped for speeding, have had their driving licences taken by police, and had their cars confiscated.
The event commenced with a party at the Bluebird club in London, attended by celebrities such as Kate Moss, Guy Ritchie and Dannii Minogue before Sir Terence Conran dropped the checkered flag the following day. The inaugural rally featured 50 of Maximillion Cooper’s friends travelling from London to Rimini, Italy and back. The route passed through Paris, stopping at Chateau d’Esclimont, and continued to the Le Mans race circuit. The group then travelled to the Ferrari Factory in Maranello, Ambras Castle in Austria, and the Hockenheim Grand Prix Circuit in Germany before their return to London to cross the finish line on Park Lane. Cars that took place in this first rally included a British Police car borrowed from the British television show The Bill, driven by Alexandra Aitken, a Lotus Esprit and a Lamborghini Diablo.