Gruppo Campari

Davide Campari-Milano S.p.A.

Type	Società per azioni
Traded as	BIT: CPR
Industry	Beverages
Founded	1860; 157 years ago (1860)
Headquarters	Milan, Italy
Key people	Robert (Bob) Kunze-Concewitz (CEO) Luca Garavoglia (Chairman) Rosa Anna Magno Garavoglia (owner of 31%)
Products	Spirits, wines, soft drinks
Revenue	€ 1,656.8 million (2015)
Number of employees	4000+ (average, 2012) post LdM Acquisition
Website	www.camparigroup.com

Davide Campari-Milano S.p.A., trading as Gruppo Campari, is an Italian company active since 1860 in the branded beverage industry. It produces spirits, wines, and soft drinks. From its signature product, Campari Bitter, its portfolio has extended to include over 50 brands, including Aperol, Appleton, Campari, Dreher, Cinzano, SKYY Vodka and Wild Turkey.

Founded in Milan by Gaspare Campari and currently headquartered in Sesto San Giovanni, the Group is now a global company (sixth-largest player worldwide) marketing and distributing its products in over 190 countries around the world. Production is concentrated in fourteen manufacturing plants: four of which are located in Italy, one in Greece, one in Scotland, one in Ukraine, one in the United States, one in Argentina, two in Brazil and Jamaica, and one in Mexico. Gruppo Campari also owns four wineries: three in Italy (Sella&Mosca, Teruzzi&Puthod and Enrico Serafino) and one in France (Lamargue).

Gruppo Campari employs over 4,000 people and has its own distribution network in Italy, Austria, Belgium, Germany, Luxembourg, Russia, Switzerland, UK, Ukraine, Jamaica, Mexico, United States, Argentina, Brazil, Australia and China. Local distributors are additionally used in over 180 other markets. Gruppo Campari improved its performance over the years, doubling its size since the year of its listing on Piazza Affari in 2001, combining organic and external growth. Sales for 2012 amounted to € 1,340.8 million, 76.7% of which in spirits, 14.6% in wines and around 8% in soft drinks. The Garavoglia family owns 51% of the share capital of the company.

Gruppo Campari traces its beginnings back to 1860, with the birth of its flagship brand and signature, red aperitif beverage- Campari. Born in 1828, Gaspare Campari, the inventor of the recipe, was the 10th child of a simple farmer. At 14 he started working as a waiter and started developing a strong interest for people's drinking habits, coming to create the product that would have taken his name. Deciding to open his own bar, it became so successful that he opened another in the heart of Milan, making his own cordials, cream liqueurs and bitters in the basement. His choice of location nearby the Duomo coincided with the opening of Galleria Vittorio Emanuele, contributing to the fame of its bar and its bitters then called Bitter all'Uso d'Olanda, which became extremely popular at the time.