Grundig
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| Industry | Home Appliances & Consumer Electronics |
|---|---|
| Founded | 1930 |
| Founder | Max Grundig |
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Area served
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65 countries |
| Products | Domestic appliances, consumer electronics, personal care |
| Owner | Arçelik A.S. |
| Parent | Koç Holding |
| Website | www |
Grundig (German pronunciation: [ˈɡʁʊndɪç], English /ˈɡrʌndɪɡ/ or /ˈɡrʊndɪɡ/) is a German manufacturer of high-end consumer electronics, domestic appliances and personal care products. Established in 1945 by Max Grundig in Nuremberg. Since 2007, the Grundig brand has become part of Turkey's Arçelik A.S., the third largest company in white goods industry in Europe and belongs to the listed Koç Holding, a global conglomerate with more than 80,000 employees.
Grundig became one of the leading manufacturers in Europe offering the widest product range in home electronics after launching its white goods product range in 2013. Arcelik A.Ş. is the owner of Grundig and has 27,000 employees worldwide. Grundig manufacturing plants are located in several European cities delivering Grundig products to more than 65 countries around the world.
Since 2011, Grundig has been the first official technology partner of the German Soccer League and in 2013 the brand acquired the naming right for the Nuremberg Stadium.
Grundig is a subsidiary of Arçelik A.Ş. established in 1955, located in Istanbul, Turkey. Having operations in durable consumer goods industry with production, marketing and after-sales services, Arçelik A.Ş. offers products and services around the world with its 27,000 employees, 14 different production facilities in six countries (Turkey, Romania, Russia, China, South Africa and Thailand), its sales and marketing companies all over the world and its 10 brands (Arçelik, Beko, Grundig, Blomberg, elektrabregenz, Arctic, Leisure, Flavel, Defy and Altus) serving products and services in more than 130 countries.
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