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Grolsch

Grolsch
Industry Alcoholic beverage
Founded 1615
Headquarters Enschede, Netherlands
Products Beer
Production output
3.2 million hectoliters
Owner Asahi Brewery
Website www.grolsch.com

Grolsch Brewery (Koninklijke Grolsch N.V. - "Royal Grolsch"), known simply as Grolsch (Dutch pronunciation: [ɣrɔls]), is a Dutch brewery founded in 1615 by Willem Neerfeldt in Groenlo. In 1895 the de Groen family bought the brewery. They had started their own brewery in Cuijk the Netherlands in the early 19th century. It held a significant stake until November 2007. The main brewery is located today in Enschede.

The Grolsch brand became a part of the SABMiller group in March 2008 It was awarded the Koninklijk (Royal) title in 1995.

As part of the agreements made with regulators before Anheuser-Busch InBev was allowed to acquire SABMiller, the company sold Grolsch to Asahi Breweries on October 13, 2016.

Grolsch was sold to Asahi Brewery of Japan on December 13, 2016; the deal is expected to close during the first half of 2017.

The Grolsch brewery was founded in 1615 in Groenlo. The town of Groenlo was then known as Grolle, hence the name Grolsch, meaning 'of Grolle'. Grolsch is best known for its 5% abv pale lager, Grolsch Premium Pilsner. The brewery was first operated by Willem Neerfeldt. Neerfeldt's son-in-law, Peter Sanford Kuyper, later took over. Grolsch was, as of February 2006, the second largest brewer in the Netherlands (after Heineken) with annual production of 320 million litres. The domestic market comprises fifty-one per cent of total production.

On 19 November 2007 the board of Royal Grolsch NV accepted a €816 million offer for the company by SABMiller. The takeover was completed with the of Grolsch's shares on 20 March 2008.

SABMiller subsequently sold the company to Anheuser-Busch InBev and in April 2016, the latter accepted Asahi Group Holdings Ltd.’s offer to buy not only Grolsch but also the Peroni and Meantime beer brands for 2.55 billion euros (US $2.9 billion). This made Grolsch a Japanese owned company.


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