Grit TV
 |
|
| Type |
Digital broadcast television network (Movies) |
|---|---|
| Country | United States |
| Availability | Nationwide via OTA digital television (covering 93% of the U.S.) |
| Founded | April 3, 2014 by Jonathan Katz |
| Slogan | Television with Backbone |
| Headquarters | Atlanta, Georgia |
| Owner | Grit Media, LLC |
| Parent | Katz Broadcasting, LLC |
|
Key people
|
Jonathan Katz (president/CEO, Katz Broadcasting) Bill Cox (SVP of programming, Grit) |
|
Launch date
|
August 18, 2014 |
|
Picture format
|
480i (SDTV, 4:3/16:9) |
| Affiliates | List of Grit affiliates |
|
Official website
|
www |
Grit is an American digital multicast television network that is owned by Katz Broadcasting. The network features classic TV series and feature films targeted at men between the ages of 25 and 54 years old.
The network is available in many media markets via the digital subchannels of broadcast television stations and on the digital tiers of select cable providers through a local affiliate of the network.
Originally, Katz sold the network to affiliated TV stations via ad split but by October 2015 had moved to paying carriage fees in exchange for distributing the network's ad inventory.1 Grit used direct response advertising as a meter of viewers before switching to Nielsen rating C-3.3 It is available on Dish Network channel 217.
Grit was announced by Katz Broadcasting along with a sister network Escape on April 3, 2014, with a formal launch scheduled for that summer with initial affiliates announced at this time being Univision Communications owned stations. On August 11, 2014, Katz announced that the two networks would launch simultaneously on August 18. Grit launched at Noon Eastern Time on that date, with the 1952 film High Noon as the network's inaugural broadcast, leading off a week-long festival of John Wayne films.
Katz estimated, based on direct response advertising business by September 2015, the network had over 250,000 prime time viewer and available in 91 million homes and 81% of the country. At that time, Grit along with its sister network, Escape, were signing up for national ratings from Nielsen. Previously handling the network's direct response advertising, Marathon Ventures would continue after the change over with advertising and sponsorship sales.
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Wikipedia