Grenade Gloves
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| Private | |
| Industry | sporting goods |
| Founded | 2001 |
| Headquarters | Portland, Oregon |
| Products | snowboard gloves, outerwear, apparel, motocross gloves |
| Website | www.grenadegloves.com |
Grenade Gloves Inc is a manufacturer of snowboard gloves/mittens. Founded by professional snowboarders Matt and Danny Kass in 2001, the company specializes in a product line aimed at snowboarders and riders: gloves, outerwear, apparel, footwear, and accessories. The company's headquarters are located in Portland, Oregon.
Grenade built its first glove in 2001 and has quickly expanded into a lifestyle image. The Grenade logo was added to a full line of streetwear, stickers, and accessories soon followed by technical snowboard outerwear. Collaborations have been a big part of Grenade's designs and expansion. They have had successful collaborations with The Metal Mulisha, Hart & Huntington, and Sullen. The growth and success of the Kass brothers' vision for a genuine snowboard product that had not lost touch with the consumer was evident in 2006 when Grenade Gloves generated $5.5 million in sales.
In 2008, Grenade broke into the footwear industry designing a wide variety of styles that brandish their popular logo.
Recently, Grenade has grown into the Motocross Industry and in 2010 created a full line of MX gloves, technical gear, and apparel.
In 2001, Grenade began when 2 time Olympic Medalist Danny Kass and his brother, who is also a professional snowboarder, Matt decided they could create an ultimate snowboard glove. They used grassroots marketing techniques and strategies to get their message out. The Grenade Glove logo was one of their biggest weapons: an image that they had liked since they were children and meshed perfectly with their consumer. "As kids we had an infatuation with G.I. Joe," said Danny.
Grenade went international in 2002 and became a global player in the snowboard industry. With Danny's 2 Olympic Silver Medals, 7 Winter X Medals, and 4 US Open Championships; Grenade's popularity grew along with Danny's. "Fame is good, but I just love to snowboard," he said. With Danny's popularity in the snowboard community at an all-time high, the Grenade Army was created for Grenade's most loyal followers.
The Grenade Army is a membership program designed to build a relationship between Grenade Gloves and snowboarders all over the world. It is a good way for the company to stay in touch with a loyal following of snowboarders and skaters. To be a member of the Grenade Army members pay a fee and receive Grenade products and access to the Grenade Army website in return. At the Grenade Army website, members can chat, buy exclusive products, and participate in missions that the Grenade Army "Generals" would give them. The Grenade Army member base is currently at 10,000 members.
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