Grabyo
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| Type of business | Private |
|---|---|
| Founded | 2013 |
| Headquarters | London, UK |
| Area served | Worldwide |
| Founder(s) | Will Neale |
| Key people | Gareth Capon (CEO), Will Neale (Founder) |
| Industry | Internet |
| Website | www |
| Current status | Active |
Grabyo is a live video production and publishing service integrated with popular social media and messaging networks. The cloud-based technology is used by sports federations and media companies to capture, edit and distribute live video clips and live-streams across websites, social media channels and mobile apps.
Designed specifically for real-time media platforms, its elegant design and simplified workflows allow rapid production and distribution of video content to live audiences (such as pre-match warm-ups, behind-the-scene activities and real-time match highlights). It is used to promote key events, build digital fan bases, generate revenue from third party sponsors and drive pay-TV subscriptions.
The company is benefiting from the rapid growth of video consumption through social platforms such as Instagram, Twitter, Facebook and Snapchat, all happening primarily on mobile. It was founded in 2013 and is based in London with offices in Spain and the United States. It works with over 60 premium rights holders including La Liga,NHL,Eurosport,Sky Sports, the Brit Awards,FIFA World Cup,Channel 5,ATP World Tour, Ryder Cup, FIA Formula E Championship, UFC and The Championships, Wimbledon.
Grabyo Studio ingests live TV and video feeds so that segments of a show or event can be clipped during broadcast via a browser-based live video editing suite. It is a one button operation to grab a video segment and ads from brand sponsors are automatically added to the clips. The clips can also be previewed and edited, with comments and hashtags, before being shared with integrated sponsorship and advertising assets. The real-time clips play out in native format on each social platform, ensuring optimal engagement and distribution. Grabyo Studio supports the editing of clips into mobile-optimised video formats including square and vertical video, which can be edited in a web-browser in real time. Grabyo also supports live streaming to multiple accounts across Facebook or YouTube.
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Wikipedia