Gothic Lolita

Lolita (ロリータ・ファッション, rorīta fasshon^?) is a fashion subculture originating in Japan that is based on Victorian and Edwardian clothing.

The origin of the term's meaning is complex, and remains unclear. The movement probably started in the late 1970s when famous labels including Pink House, Milk, and Pretty (later known as Angelic Pretty) began to sell clothing.

In the 1990s, brands such as Princess Princess began to rise in popularity which prompted the style to become popularized in Tokyo with Japanese youth.

The origin of the term Lolita is uncertain, and not confirmed to be connected with Vladimir Nabokov's book Lolita.

Lolita was partly popularized by the more feminine visual kei (or "visual style") artists. Mana, the cross-dressing guitarist of the bands Malice Mizer and Moi dix Mois, coined the terms "Elegant Gothic Lolita" (EGL) and "" (EGA) to describe the style of his own fashion label Moi-même-Moitié.

Gothic Lolita, sometimes shortened to GothLoli (ゴスロリ, gosu rori^?), is a combination of gothic and Lolita Fashion. The fashion originated in the late 1990s in Harajuku.

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