Google Tag Manager
| Developer(s) | |
|---|---|
| Initial release | October 1, 2012 |
| Stable release |
Ver. 2
|
| Type | Web development tools, Analytics |
| Website | www |
Google Tag Manager is a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites (variants of e-marketing tags, sometimes referred to as tracking pixels or web beacons).
Google announced Google Tag Manager in October 2012. Version 1 of Tag Manager launched with the following default tag templates:
Version 2 launched in October 2014, making the product cleaner and simpler to use.
Google also announced the Tag Manager API with the release of version 2.
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