Google Store
 |
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| Industry | Retail |
|---|---|
| Founded | March 11, 2015 |
| Products | Technology |
| Brands | Google Nexus |
| Owner | |
| Website | store |
Google Store is an online hardware retailer operated by Google, that sells Google Nexus and Google Pixel devices, Chromecasts, Android Wear smartwatches, Nest Thermostats, and accessories, including keyboards, chargers and phone covers). It was introduced on March 11, 2015, and replaced the Devices section of Google Play as Google's hardware retailer.
On the Internet, the Google Store replaced the Devices section on the Google Play website.
In October 2016, Google opened a pop-up shop in New York City. The space, located "in the heart of SoHo", offered a glimpse at the company's then-newly announced hardware products, including the Google Pixel smartphone, Google Home smart speaker, and Daydream View virtual reality headset. The pop-up shop only served as a space for showcasing the products, without any products actually for sale at the location.
In November 2016, Google opened "Google Shop", a store-within-a-store where Google displays its hardware products. The Google Shops, available at select Best Buy locations in Canada, gives Google a retail presence that's "been key to building a premium mobile device customer base that’s sizable and loyal, and it’s not something Google has really had with its previous Nexus program". The Shops are "distinctly Google", with visual aesthetics featuring "light wood grain and gray fabric pairing up with playful hints of bright colors", along with "custom-created modular furniture that nests when standing room is limited, but can easily accommodate, say, a small group of students with stool seating in a pinch". In a comment to TechCrunch, Janell Fischer, Google's Director of Retail Marketing, said that "We love it when people can come in, discover, play and have fun and it just happens to be with technology. So we’ve really tried to layer on lots of different immersive sorts of experiences, some that are direct demonstrations of the product and product features, but some that are more exploratory and fun". Each Google Shop "could have unique digital content tailored to the city wherein it resides".
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Wikipedia