Google Doodle

A Google Doodle is a special, temporary alteration of the logo on Google's homepage that is intended to celebrate holidays, events, achievements and people. The first Google Doodle was in honor of the Burning Man Festival of 1998, and was designed by Larry Page and Sergey Brin to notify users of their absence in case the servers crashed. Subsequent Google Doodles were designed by an outside contractor, until Page and Brin asked intern Dennis Hwang to design a logo for Bastille Day in 2000. From that point onward, Doodles have been organized and published by a team of employees termed "Doodlers".

Initially, Doodles were neither animated nor hyperlinked. They were simply images linked to the theme. Doodles increased in both frequency and complexity by the beginning of the 2010s, and in January 2010 the first animated Doodle was posted honoring Isaac Newton. The first interactive Doodle appeared shortly thereafter celebrating Pac-Man, and hyperlinks also began to be added to Doodles, usually linking to a search results page for the subject of the Doodle. By 2014, Google had published over 2,000 regional and international Doodles throughout its homepages, often featuring guest artists, musicians and personalities.

Google Doodles violate the long-accepted tenet of brand management that a logo should be respected and used correctly and consistently at all times. A constantly changing logo was thought to reduce brand equity. While this may be true of many brands, Google has successfully defied the orthodoxy; the Google logo has been noted for the constant interactive engagement that attracts the attention of the press and general public.

Some users find the doodles annoying, citing the additional web traffic and consequent global server power wasted by transmitting the doodle for each user access. In response Google created an extension "No google doodle" designed to suppress the images but this has been found by many users to be ineffective in suppressing the doodles.

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