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Google Buzz

Google Buzz
Google Buzz logo new.png
Type of site
Social networking service
Available in Multilingual
Successor(s) Google+
Owner Google
Website www.google.com/buzz
Commercial Yes
Registration Required
Launched February 9, 2010; 7 years ago (2010-02-09)
Current status Discontinued December 15, 2011 and replaced by Google+

Google Buzz was a social networking, microblogging and messaging tool that was developed by Google and integrated into their web-based email program, Gmail. Users could share links, photos, videos, status messages and comments organized in "conversations" and visible in the user's inbox.

On October 14, 2011, Google announced that it would be discontinuing the service and that the existing content would be available in read-only mode. Buzz was discontinued on December 15, 2011 and superseded by Google+.

Buzz enabled users to choose to share publicly with the world or privately to a group of friends each time they posted.Picasa, Flickr, Google Latitude, Google Reader, , YouTube, Blogger, FriendFeed, identi.ca and Twitter were integrated. The creation of Buzz was seen by industry analysts as an attempt by Google to compete with social networking websites like Facebook and microblogging services like Twitter. Buzz also included several interface and interaction elements from other Google products (e.g., Google Reader) such as the ability to "like" a post.

Google executive Sergey Brin said that by offering social communications, Buzz would help bridge the gap between work and leisure, but the service and its rollout were strongly criticized at the time for taking insufficient account of privacy concerns.

In May 2010, Google revealed APIs for Buzz, expanding it to being a platform as well as a service. This allowed third-party developers to write software that would be able to both read and post content to Buzz. Several partners demonstrated integration via the new APIs, including Seesmic and Socialwok.


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