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Gold Hill, Shaftesbury


Coordinates: 51°00′18″N 2°11′50″W / 51.005057°N 2.197191°W / 51.005057; -2.197191

Gold Hill is a steep cobbled street in the town of Shaftesbury in the English county of Dorset. It is famous for its picturesque appearance; the view looking down from the top of the street has been described as "one of the most romantic sights in England." The image of this view appears on the covers of many books about Dorset and rural England, as well as on countless chocolate boxes and calendars.

Gold Hill has also been used as a setting for film and television. It appears in the 1967 film version of Thomas Hardy's Far From the Madding Crowd. The street is the main setting for the 1973 "Boy on Bike" television advertisement for Hovis bread, which has been voted Britain's favourite advertisement of all time. It was directed by Ridley Scott, and includes the distinctive main theme of Antonín Dvořák's Symphony No. 9. For this reason, the hill is still known to many people as "Hovis Hill". Gold Hill also featured in a recent advert for supermarket Morrisons. The tops of some of the houses along Gold Hill are on the cover of J.K. Rowling's book "The Casual Vacancy".


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