Gogoyoko
| Opened | October 1, 2009 |
|---|---|
| Pricing model | streaming / on demand |
| Platforms | MP3s downloadable in any platform, streaming on web browsers |
| Format | MP3 (.mp3) |
| Restrictions | None |
| Streaming | Red5 |
| Availability | World |
| Features | Free Streaming, Subscriptions, Direct-To-Fan Sales |
| Website | www.gogoyoko.com |
gogoyoko.com was an online music store and social networking music website where artists could sell directly to their fans. The site offers free streaming of all tracks, which is subsidized with advertisements in the music store. The focus of the site is on independent music both from independent artists and labels and distributors working in the independent music sector. The aim of the site is to have artists paid fairly for the sale and distribution their music on the Internet, without having to go through a record label or digital aggregators.
Gogoyoko was known as a "forward-thinking" company due to their focus on artists' rights and the concept of "Fair Play in Music", which is term that gogoyoko used to describe its business model and as a general slogan for its activities in organizing concerts for charity and to promote grassroots musical movements. gogoyoko partnered with other companies with a focus on artists' rights and fair business models in the music industry.
Gogoyoko was founded in Reykjavík, Iceland, in December 2007 by musicians Haukur Magnússon and Pétur Úlfur Einarsson. Reynir Harðarson, one of the founders of CCP Games and the original art director of the massively multiplayer online game Eve Online, is also a founding member of the company and one of its owners. Their headquarters are located in the downtown Reykjavík area.
On November 15, 2008, gogoyoko launched its Alpha test mode. On May 1, 2009, it launched its Beta version. The Beta version became open for everybody in Iceland, where the company is based. On October 1, 2009, the site launched in Scandinavia. For those located outside of Iceland and Scandinavia an invitation to the page was needed.
In 2013, the financial problems the company had been suffering from culminated in the entire staff being laid off and changes in management. Eventually, the service shut down. Its website displayed a message stating that it was "temporarily closed" until as late as May 2015, and is currently unreachable as of December 2016.
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