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Go the Fuck to Sleep

Go the Fuck to Sleep
Go the fuck to sleep.jpg
Book cover
Author Adam Mansbach
Illustrator Ricardo Cortés
Country United States
Language English
Genre Children's literature, black comedy
Publisher Akashic
Publication date
June 14, 2011
Media type Hardcover
Pages 32
ISBN
Followed by Seriously, Just Go to Sleep
You Have to Fucking Eat (2014)

Go the Fuck to Sleep is a book written by American author Adam Mansbach and illustrated by Ricardo Cortés. Described as a "children's book for adults", it reached No. 1 on Amazon.com's bestseller list a month before its release, thanks to an unintended viral marketing campaign during which booksellers forwarded PDF copies of the book by e-mail.

When Adam Mansbach's daughter, Vivien, was two years old, she would take up to two hours to fall asleep. Exhausted and exasperated, one night Mansbach posted a note on Facebook, "Look out for my forthcoming children’s book, Go the — to Sleep". Following his post, friends of Mansbach responded enthusiastically, so that Mansbach began writing what was then only a hypothetical book. Mansbach had the illustrations for the picture book done by a friend, illustrator Ricardo Cortés (a contributor to The New York Times), and approached Akashic Books, a book publisher from New York.

Go the Fuck to Sleep is written as a "children's book for adults". While its writing is in the style of classic children's bedtime stories, it includes the parent's language as commentary on the tricks used by Mansbach's daughter to avoid having to go to bed. The narrator advises the child that other animals have gone to sleep already including cats and lambs, and asks the child to "Please go the fuck to sleep". As the pleading progresses, the narrator begins to grow more upset, decrying himself as a parent, then eventually falling asleep himself. He wakes to find his child asleep, then quietly exits to watch a movie with his spouse. Unfortunately, a beep from the microwave wakes up their child again.

Go the Fuck to Sleep was subject to an unintended viral marketing campaign after PDF copies of the book, presumably from advance copies sent to booksellers, were distributed via email. While the book was originally scheduled for release in October 2011, by the end of April the book had hit No. 2 on Amazon.com's bestseller list, and by May 12 the book was No. 1. In the meantime, the publishing date was moved up to June, and the publisher increased its first printing to 150,000 copies. Akashic, which acknowledged the importance of social media in popularizing the book ("it's a miracle from the heavens for us"), is trying to prevent copyright infringement of the book. The book's title on the cover had the letters "uc" in the word "fuck" hidden by a full moon, while the book's text includes the full word. The rights for the United Kingdom and the Commonwealth were acquired by Canongate. The film rights have been optioned by Fox 2000.


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