Go 4 It

Go4It was a British children's magazine programme broadcast on Sunday evenings at 7.15pm on BBC Radio 4, and one of the few speech-based shows on British national radio aimed at younger listeners. It was broadcast between 2001 and 2009.

Children's radio had been provided by Listen with Mother from 1950 to 1982. In the early 1990s there were Children's BBC radio serials on BBC Radio 5. When that station closed in 1994 CBBC serials moved to Radio 4 on Sundays from 7 to 7.30pm until Easter 1998 when it was replaced by another episode of The Archers.

"Go4It" started in 2001 and was originally produce by Jo Daykin and hosted by Matt Smith and included Cromarty the space cat and many jokes. Smith was replaced one year later by CBBC presenter Barney Harwood on 5 May 2002. With Harwood's arrival the show became less patronising with the theme tune changed to Danger Man. When Harwood was off on holiday there were guest presenters like Kirsten O'Brien, Natalie Barrass and David McFetridge.

The show typically centred on themes of books, poetry and literature. A typical episode featured a guest author or poet and often a trip 'on location' to an event related to children's literature. It could be considered a junior version of Radio 4's Book Club with an author being asked questions by the young fans in the studio: the 'g4it-ers'. Also included were games and competitions. Some shows were also themed, for instance an Arthurian theme (27 May 2007) or Enid Blyton (3 June 2007). The programme included readings of serialized stories although this was later dropped as the show 'matured'; instead listeners were encouraged to listen to sister programme Big Toe Books on BBC7.

The 4 May 2008 episode was a special on comics. Featured was Philip Pullman's new comic strip and Eagle.

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