Go.com
|
Type of site
|
Web portal |
|---|---|
| Available in | English |
| Owner |
Disney Interactive (The Walt Disney Company) |
| Created by |
Disney Interactive (The Walt Disney Company) |
| Website | www |
| Alexa rank |
 91 (July 2016[update]) |
| Commercial | yes |
| Launched | January 9, 1998 |
Go.com (also known as The Go Network) is a landing page for Disney content, operated by Disney Interactive, which is a part of The Walt Disney Company. It began as a web portal launched by Jeff Gold. Go.com includes content from ABC News which is associated with Disney and is hosted under a .go.com name. Along with Time Warner's Pathfinder.com, Go.com proved to be an expensive failure for its parent company, as web users preferred to use search engines to access content directly, rather than start at a top-level corporate portal. In 2013, the site was transitioned from a portal to a simple landing page.
In January 1998, Disney registered go.com.Infoseek and Disney Online joint ventured in developing the Go Network, an internet portal. Go.com was launched in January 1999 as a portal with content from ABCNews.com, ESPN.com and Disney.
With Disney's purchase of the remainder of Infoseek in July 1999, the Go Network, Infoseek, the Disney Catalog, Disney Online (Disney.com and DisneyStore.com), ABC News Internet Ventures, ESPN Internet Ventures, and Buena Vista Internet Group were merged into the Go.com company; the company was 72% Disney-owned, with the other outstanding ownership in a .
In October 1999, the Go Guides program, a user-edited directory like DMOZ, was launched.
In January 2000, Go.com was forced to abandon its original stoplight logo because of a complaint of similar-looking logos filed by Goto.com. Concurrently, Go.com company officials announced it was shifting from a general appeal portal to featuring entertainment content. A court later ruled that Go.com had to pay $21.5 million in damages to Goto.com.
However, in January 2001, Disney announced that it would be closing Go.com and its search engine, laying off approximately 400 employees and retiring the go.com . Also announced was the closing of Go.com's volunteer-edited directory. With the closing, some volunteers created, or migrated to, offshoot directories including JoeAnt, Goguides.org, and Skaffe.com.
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