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Global Poverty Project


The Global Poverty Project is an international education and advocacy organisation working to catalyse the movement to end extreme poverty. The Project was founded by Hugh Evans and Simon Moss and aims to increase the number and effectiveness of people taking action to end extreme poverty.

The Global Poverty Project’s vision is a world without extreme poverty, within a generation. To reach this end the Project utilises the power of education, communications, advocacy, campaigning and the media to try and advance the movement to end extreme poverty.

They focus on building a global movement for change: mobilising people to make a difference now, and changing the systems and policies that keep people in poverty.

They do this in two ways:

• Campaigning for government, business and consumer action that will create important systemic change for the world’s extreme poor, and

• Building a movement that engages and educates people, and supports them to take simple but effective individual actions for change.

Since launching in 2008 the Project has:

• Developed 1.4 Billion Reasons – a multimedia presentation that explains the issues that contribute to extreme poverty, and what everyday people can do about them,

• Spoken to more than 100,000 people on three continents about the simple actions they can take to help tackle extreme poverty,

• Helped launch the international advocacy and fundraising campaign Live Below the Line – engaging more than 24,000 people with the lack of choice inherent in extreme poverty, and raising more than $5 million for anti-poverty initiatives.

• Grown political support for polio eradication and raised more than $118 million for critical vaccination programs through The End of Polio campaign.

• Launched the Global Citizen platform - a tool to help people take action to fight extreme poverty.

• Held the Global Citizen Festival - a massive advocacy concert held in Central Park, New York to coincide with the 2011 General Assembly. The event brought together 60,000 change makers, and artists like Neil Young with Crazy Horse, the Foo Fighters, The Black Keys, John Legend, Band of Horses and K’NAAN. Run in partnership with top charities, the event helped secure $1.3 billion in commitments for projects helping fight extreme poverty.


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