Global Cycling Network | |||||||
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Website | globalcyclingnetwork.com | ||||||
YouTube information | |||||||
Channel | globalcyclingnetwork | ||||||
Years active | 2013–present | ||||||
Genre | Cycling | ||||||
Subscribers | 968,027 (March 2017) |
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Total views | 280,985,773 (March 2017) |
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Network | Play Sports Media | ||||||
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Global Cycling Network is a cycling-related YouTube channel which was launched in 2013 by media company SHIFT Active Media (now run by spinoff company Play Sports Network). The channel is presented by former professional cyclists Daniel Lloyd, Tom Last, British National Road Race champion Matthew Stephens,, and Under-23 British National Mountain Biking champion Simon Richardson. The channel is headquartered in Bath, Somerset under its parent company.
On January 1, 2013, Global Cycling Network was launched as part of Google's YouTube Original Channel Initiative, as part of its parent company's multi-channel network media strategy. The channel was founded by media executive Simon Wear and was created to provide free cycling content online and create a "network of quality cycling video content creators and give cycling global promotion through an official channel". The YouTube channel also provides a media channel for the promotion of the parent company's client brands.
In 2015, the channel was awarded Best Vlogger/Best Use of Video during the Cycling Media Awards 2015 awards night, which aims to recognise the best of UK cycling media.
In 2016, the parent company's multi-channel network division was spunoff to become Play Sports Media.
On April 18 2017 the channel broke the 1 million subscriber mark and released a "special" thanking video adressed to the people who helped reach that milestone.
Global Cycling Network's content tends to be predominantly road cycling-related, with regular sections consisting of instructional videos, including videos on bicycle riding, maintenance and tech news, how-to videos, and a weekly news bulletin The GCN Show. The channel also features interviews of professional cyclists and coverage of international professional cycling events, including the Tour of Beijing, Dubai Tour, and the three Grand Tour races (the Tour de France, Giro d'Italia and Vuelta a España). Occasionally, the channel also creates videos on cyclo-cross and less frequently, mountain biking (mostly covered on Global Cycling Network's sister channel, Global Mountain Bike Network).